MEET HUMOA Spanish word for smoke, humo (oo-moh) is the unmistakable result of cannabis when ignited. Hailing from Salinas, California, we’re on a mission to eliminate the stigma surrounding cannabis in the Latino community by celebrating our rich cultural history with the plant and normalizing its daily use.CRAFT GROWNA craft approach means we don’t cut corners when it comes to sustainably growingpremium, pesticide-freeflower. Available in a variety of strains, our hierba is for anyonelooking to inhale, exhale and get inspired.RAZA OWNEDThe term la raza — meaning “the people” — has roots in post-revolution Mexico and in the U.S. Chicano Movement of the 1970s which helped elect some of the nation’s first Latinos to public office.Available in a variety of strains, our hierba is for anyone looking to inhale, exhale and get inspired.OUR FARMWe’re powered by Posibl Project. Their proprietary greenhouse technology features the best-in-class climate control that requires less water per pound of flower and is more efficient than indoor grows. Indoor quality, grown 3X more efficiently.